Adyen Powers Payments for Limitless Technology Group

Evidence tier: A1 Evidence type: Auto-discovered official publication Source: Adyen Press and media Official publication date: 2026-09-07 Captured: 2026-10-05T05:38:24.568Z

The gifting e-commerce group behind LVLY, Bloomeroo, Flower Chimp, CakeRush and Happy Bunch taps Adyen to simplify payments across six markets

Adyen, the global financial technology platform of choice for leading businesses, has announced its partnership with Limitless Technology Group, a gifting e-commerce firm headquartered in Melbourne, to streamline the firm’s payment infrastructure across its portfolio of brands and markets.

With brands like Flower Chimp, CakeRush, Bloomeroo, LVLY and Happy Bunch, Limitless Technology operates across six markets and manages its online storefronts, order fulfillment and business data through a centralized technology platform. Today, all five brands leverage Adyen’s direct local acquiring across Australia, Hong Kong, Malaysia, and Singapore, alongside cross-border transactions for the Philippines and Indonesia.

The speed of rollout moved at the pace of the business, with Limitless Technology successfully bringing more than 10 online stores live across four markets within just one week. By consolidating four payment gateways into one, the company standardized its payments reports across markets and brands, leading to faster and simpler reconciliation on the backend.

“Gifting is ultimately about the connection between people, and technology should make that connection easier, not more complicated,” said Niklas Frassa, CEO and Co-founder of Limitless Technology Group. “Payments are a fundamental part of that experience, and Adyen helps us ensure this happens smoothly behind the scenes, so our brands can focus on the moments they are helping customers create.”

Delivering a Simple Checkout across all Seasons

Gifting is a highly seasonal business, with occasions such as Valentine’s Day and Mother’s Day driving significant spikes in demand. During these high-transaction periods, the ability to complete a purchase without issue becomes particularly important. In fact, research from The Adyen Retail Index 2026 found that 26% of Malaysians abandon a purchase if they encounter a payment error, citing security or trust concerns.

To combat cart abandonment, Adyen equips Limitless Technology with a native checkout solution that eliminates page redirects while supporting local payment methods – thus delivering the trust, convenience, and familiarity modern shoppers expect, even during busy gifting periods.

Sharper Intelligence Informing Business Decisions

As Limitless Technology expands its portfolio and geographic footprint, its payment infrastructure needs to keep pace with different brands, markets and customer preferences. Through Adyen, the group can use data to support business intelligence, e.g. keen understanding of customers’ preferred card mix to inform card-linked offers.

“Managing payments across multiple brands and markets becomes increasingly complex as a business grows,” said Soon Yean Lee, Country Manager, Malaysia, Adyen. “Partnering with Adyen enables Limitless Technology to simplify its payment operations and gain deeper visibility into their transaction data, driving smarter, data-led decisions as the business scales.”

About Adyen

Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, LVMH, SHEIN, Grab, Klook, ZALORA, and H&M. The cooperation with Limitless Technology Group as described in this merchant update underlines Adyen’s continuous growth with current and new merchants over the years.

About Limitless Technology Group

Limitless Technology Group is a Melbourne-headquartered eCommerce gifting company operating across six markets in Australia and Southeast Asia. Its brands - LVLY, Bloomeroo, Flower Chimp, CakeRush and Happy Bunch - deliver flowers, cakes and gifts through more than 10 online storefronts on a shared technology and fulfilment platform. For more information, visit limitless.my.